Meme United
Football Club

Communication Arts 2024 Interactive | winner
YoungOnes ADC 2024 | shortlist
DNA Paris Design Awards 2024 UI | winner

Brand Identity | UX/UI | Research | Digital Marketing

Special Thanks to Lauren Cantor

This project shows one of my life long passion. Which is football(soccer), I'm a soccer fan and I like to read all kinds of interesting posts online after the matches, no matter win or lose, all very funny! Now there are numerous funny memes on the internet coming from various languages. So I decided to design a forum (website and app) that supports memes in multiple languages, named after meme united football club which shares the same acronym with the soccer team that I support.
with a dictionary embedded inside the app. I hope to make this application more playful visually, cause people who like football memes are usually not taking games and players performances in a serious way.

I decided to design a forum (website and app) that supports memes in multiple languages, named after meme united football club which shares the same acronym with the soccer team that I support.

Then I have also developed a MemeUnited Bit typeface specifically for the product.

In order to start the application design, I need a very special system. I chose to create an icon library in the form of pixels, and the entire font family as well. I designed various content cards placed in different tabs, distinguished by different brand colors. Pixels stand for an attitude for cynical，playful, and also geek spirits. All of these qualities match the product a lot.

The merch and posters also follow the key visual elements, such as pixel icons and logo identities.

Quarantine
Tales

Different Ways
of Seeing

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