I come from the most populous city of the most populous country in the world. My height and weight are both average, even my last name is the most common one. The nickname I've created for myself is derived from the word 'average'. I am the definition of the average which means I may understand so many 'ordinary' people better.

Fairly and objectively interpreting and expressing the needs of people, I chose and was honored to be one of these ordinary yet talented creators equipped with some special skills. During this journey, I also came to understand myself better, realizing how ordinary and unique I am at the same time. Design makes things so similar to each other yet one-of-a-kind.

Education

2022-2024

ArtCenter College of Design

Master of Fine Arts | Graphic Design

Pasadena, CA

2013-2017

Shandong University

Bachelor of Fine Arts | Industrial Design

Jinan, China

2015

Yonsei University

Seoul, South Korea

Experience

2024.07-2024.09

AKQA, Los Angeles, CA

Design Intern

2021.03-2022.07

FullJet, Shanghai, China

Senior Designer

2020.08-2021.01

Publicis Groupe, Shanghai, China

Senior Art Director

2019.01-2019.12

ARK Design, Shanghai, China

Visual Designer

2018.02-2019.01

KR Space, Shanghai, China

UI&UX Designer

Recognition

2022-2024

ArtCenter Grad Scholarship

2023-2024

ArtCenter Portfolio Review Scholarship

2023.09-2024.01

Hoffmitz Milken Center for Typography Gallery (H_M_C_T)

Arch Type

2024.05-2024.08

Lithographix Gallery

Different Ways of Seeing

2023.11

Communication Arts 2024
Interactive, Award of Excellence

Meme United Football Club (Winner)

2024.03

Graphis New Talent 2024

Musenia (Gold)

Arch Type (Honorable Mention)

Quarantine Tales (Honorable Mention)

2024.05

YoungOnes ADC 2024

Musenia, Meme United Football Club (Shortlist)

2024.06

Hiiibrand Awards 2023

Musenia (Winner)Arch Type (Winner)

2024.07

DNA Paris Design Awards 2024 Branding/Typography/UI

Musenia (Winner)Quarantine Tales (Winner)Meme United Football Club (Winner)

2024.10

Communication Arts 2025
Typography, Award of Excellence

Different Ways of Seeing (Winner)
Features

2024.05

Communication Arts

Fresh-Yaheng Li
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