A Way Away
Shanghai Metro

Brand Identity | User Research | UX/UI


I have always wanted to make my contributions to something educational and functional to the public, besides commercial creative works.
I have been living in Shanghai for over 8 years and witness various changes of this city, including public transportations.The visual system of Shanghai Metro is much better and acceptable than most Chinese cities which simply go with a logo in transformative train. Yet the visual system of Shanghai Metro has some problems like chaotic multi-languages font use and 3rd party mobile application design. In this project,
I am about to try something different to see whether it may look better
and more user-friendly.

A better way to go away and back, connecting people and city.

the Process

English character “M” and Chinese character “Shang” combine together
into a negative space.

Info | Contact
Nüshu Type
Typographic
Journal Book